Marketing Manager

Part Time, Fixed Term Contract (Maternity Cover)

Salary: Open to negotiation dependent on skills and experience

Benefits: 20 days holiday + bank holidays (both pro-rata), pension scheme, excellent working environment, well-established and growing company.

Hours: Ideally 3 full days per week or 24 hours per week split over 5 days, flexible Monday-Friday.

Location: CH2 3NJ

Due to upcoming maternity leave, Innes Reid Investments Limited is looking for an experienced marketing professional to join our friendly company for an initial fixed term contract with the potential to go permanent.

Reporting to the Managing Director, the Marketing Manager will be solely responsible for managing the company’s marketing initiatives and brand awareness.

This is a stand-alone and varied role that includes:

• Creating regular new content including blogs and Financial Advice guides for the website.
• Adding new pages and making moderate amendments to the website as and when required.
• Managing the company’s online reputation and reviews particularly on Google+ and Reviews.co.uk.
• Ensuring best practice of SEO on the company website and providing regular reports on keyword rankings, number of new backlinks etc. This will involve working with the support of an external freelance specialist and managing our relationship with them.
• Producing and sending out regular company newsletters via Mail Chimp.
• Sending out important communications to clients regarding their investments via Mail Chimp or bulk mailing.
• Designing client facing documents that adhere to our brand guidelines. Certain documents also need to be filled in by the client on screen.
• Conducting marketing research and client surveys.
• Monitoring competitor activity and aspirational brands to gain inspiration for content and other marketing activities.
• Sharing regular content on the company’s Facebook, Twitter and LinkedIn profiles. Boosting posts and creating ads when required.
• Applying for awards and promoting our achievements via the blog, social media and newsletters.
• Organising the production of office signage for both Innes Reid and our business tenants at number 69 Hoole Road.
• Occasionally attending or organising seminars and other networking events within the local area.
• Project manage the launch of our new client portal/app. This will involve coming up with a plan to invite clients to sign up and providing full instructions to them.
• Creating a series of automated emails such as meeting confirmations etc. on our new back office system as we look to streamline our processes.
• Downloading marketing reports from our new back office system to analyse enquiry sources.

As this is an autonomous role, the opportunity provides scope for the right candidate to incorporate their own ideas and further develop current activities how they see fit.

Person Specification

• Marketing Degree/Diploma or other relevant qualification preferred
• 2+ years’ work experience within marketing role
• An ‘all -rounder’ with knowledge/experience across different areas of marketing
• Financial services experience is not required but the confidence to research and write about fairly complex financial topics is essential. Copy will however be signed off by a Director
• Excellent written communication skills and attention to detail
• Top level understanding of search engine optimisation
• Prior experience of Word Press and Mail Chimp (or a similar bulk mailing platform) is essential
• Experience of managing a company’s social media platforms, sponsoring ads and scheduling posts via Hootsuite preferred
• Beginner to intermediate design skills. Some experience of using Adobe Creative Cloud preferred
• The drive to lead marketing activities and manage own workload
• Experience of working in a regulated environment i.e. Financial Services, Insurance etc. would be an advantage but is by no means essential
• Awareness of GDPR Regulations in regards to direct marketing. We already have a process in place to record marketing preferences

More about Innes Reid

Established in 1999, Innes Reid Investments is a firm of Chartered Financial Planners providing independent financial advice to people and businesses in Chester and further afield.

From our offices on Hoole Road, our main aim is to enable our clients to make smarter financial decisions that ultimately lead them to a better quality of life. Whether it be for funding your personal goals, investment opportunities, planning and saving for your retirement, improving tax efficiency, supporting you through divorce or protecting your family or business, we have the expertise to help.

As a business, we pride ourselves on putting the client at the heart of everything we do. This is evidenced by our accreditation’s, outstanding independent reviews as well as various industry awards and shortlisting’s.

Read more and meet the rest of the team here>